The Problem Worth Solving:

Most athletic programs know sponsorships are an opportunity…but very few have a clear, repeatable strategy to actually make them work.

In this session, we’re sitting down with a current Athletic Director who’s doing it right. You’ll hear how they’ve built a sponsorship and advertising approach that fits a small school environment, without a massive staff or budget, and how it’s changed the way they think about revenue.

What You’ll Learn:

A Deep Dive on the Fundraising Engine

MEET THE GUEST SPEAKER

Jeffrey Pourchier Associate Athletic Director for Development | New College of Florida

Jeffrey Pourchier brings nearly two decades of collegiate athletic administration experience to the table — and a track record that speaks for itself.

Most recently serving as Executive Athletic Director at Reinhardt University, Jeffrey led one of the NAIA’s most successful athletic departments, earning the Appalachian Athletic Conference Athletic Director of the Year award in 2024. Under his leadership, Reinhardt claimed back-to-back AAC All-Sports Trophies, four NAIA National Championships, and 25 conference titles.

Now, as Associate Athletic Director for Development at New College of Florida, Jeffrey is channeling that same energy into building a sustainable, donor-driven funding model for the Mighty Banyans’ growing athletic program — overseeing major facility initiatives and long-term strategic development.

His expertise spans fundraising strategy, donor relationship cultivation, program development, and staff leadership — all grounded in a simple belief: fundraising is about connecting people to a shared vision.